Beautiful, Stress-Free Birthday Parties for Kids Turning 1–6.
Periwinkle takes party planning off your plate — completely.
We handle the invitations and RSVPs. We design, kit, and deliver everything you need for a thoughtful, beautiful, and joyful celebration — from cupcakes to party favors — right to your door.
Your party arrives pre-assembled and clearly organized, with a setup guide so intuitive it feels like unboxing, not building.
One flat fee. No Amazon boxes, no Target runs, no bakery orders, no Pinterest rabbit holes. Just a beautiful party your child and guests will love — and a day you actually get to enjoy.
Based in Madison, New Jersey. Serving families in Morris, Essex, and Union counties.
How it works
Choose Your Theme & Package.
Select the celebration that fits your family, location, and budget — our Signature Party is a flat fee of $995 and includes everything you need for a celebration of up to 20 children. Choose from our curated party themes designed for children turning 1–6. That’s it — leave the design and details to us.
Set Your Date & Gather Your Guests.
We handle the guest experience, start to finish. Once you're booked, we design your custom invitation. We can even share with your guests on your behalf. We collect and track RSVPs for you — no inbox-wrangling, no chasing parents down. All you do is tell us who to invite.Get Party-Ready.
Your complete celebration kit is delivered to your door — components are pre-assembled, organized, and labeled, with a clear guide to set up the whole shebang in under 30 minutes. Or, let someone from our team handle set up for you!
Celebrate!
Savor the cupcakes, make memories with your child, and actually enjoy your party. Your guests take home themed party favors with custom thank you cards. After the party, we pick everything up (even the crumbs).
Meet the Mom behind Periwinkle
I’m Meredith — Oliver’s and Jack’s mom — and I have always loved a great party. But, as a full-time working parent, I found that planning festive, special birthday celebrations for my kids quickly became more overwhelming than fun.
So, as a professional “optimizer” who built my career in strategy consulting and corporate finance, I became determined to find a way to make birthday celebrations simple, joyful, and easier for parents.
That’s why I started Periwinkle. Whether you want to work together on a party, or just have ideas or feedback — I would love to hear from you.
You can reach me directly at meredith@periwinkleparties.com, or submit via the Contact Us page linked below.
Why party with Periwinkle?
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Curated themes and clear, all-inclusive packages mean fewer decisions and less time spent stressing (we mean, planning).
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Our packages include everything you need for a party at your home or a local park — practical, purposeful. We like to believe we’ve thought of everything.
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Reusable inventory, intentional choices, and just-right details that feel special—not excessive.
Let’s party
We would love to help you host. Or, drop us a line if you have a question, an idea, or just want to say hello.